{"id":2948,"date":"2026-04-14T18:32:12","date_gmt":"2026-04-14T17:32:12","guid":{"rendered":"https:\/\/birminghamski.com\/?p=2948"},"modified":"2026-04-21T10:24:28","modified_gmt":"2026-04-21T09:24:28","slug":"no-headliners-no-tickets-no-big-stages-this-is-the-birmingham-international-jazz-blues-festival","status":"publish","type":"post","link":"https:\/\/birminghamski.com\/en\/eternal-2948-no-headliners-no-tickets-no-big-stages-this-is-the-birmingham-international-jazz-blues-festival","title":{"rendered":"No headliners. No tickets. No big stages. This is the Birmingham International Jazz &amp; Blues Festival"},"content":{"rendered":"\n<p>If you happen to come across a saxophonist in Birmingham this July, don\u2019t rush to get your change out\u2014chances are, this isn\u2019t a street musician trying to scrape together enough for a ticket home, but a performer at the Birmingham International Jazz &amp; Blues Festival.<\/p>\n\n\n\n<p>And the fact that this is a special event is evident from the way it doesn\u2019t try to bombard you with posters or make you sell a kidney just to get a ticket. Everything here happens so \u2018in passing\u2019 that you might pop into a pub for a glass of water and find yourself, an hour later, listening to a trombone solo. These days, jazz literally lies in wait for locals and visitors everywhere: in libraries, in squares, and right in the middle of the street, blending almost seamlessly into everyday city life.<\/p>\n\n\n\n<p>It\u2019s entirely possible to walk right through the heart of one of the city\u2019s most amazing festivals without even realising what it was. And when that slight sense of culture shock finally catches up with you and you want to figure out who all these people with instruments are, the answers are usually right there\u2014for example, on <a href=\"http:\/\/birminghamski.com\">birminghamski.com<\/a>, where everything you might have heard (and, quite possibly, accidentally danced to) is neatly organised into categories.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a15a88543ec4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a15a88543ec4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birminghamski.com\/en\/eternal-2948-no-headliners-no-tickets-no-big-stages-this-is-the-birmingham-international-jazz-blues-festival\/#The_history_of_the_festival\" >The history of the festival<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birminghamski.com\/en\/eternal-2948-no-headliners-no-tickets-no-big-stages-this-is-the-birmingham-international-jazz-blues-festival\/#An_idea_that_worked\" >An idea that worked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birminghamski.com\/en\/eternal-2948-no-headliners-no-tickets-no-big-stages-this-is-the-birmingham-international-jazz-blues-festival\/#%D0%90%D1%82%D0%BC%D0%BE%D1%81%D1%84%D0%B5%D1%80%D0%B0_Birmingham_International_Jazz_Blues_Festival\" >\u0410\u0442\u043c\u043e\u0441\u0444\u0435\u0440\u0430 Birmingham International Jazz &amp; Blues Festival<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birminghamski.com\/en\/eternal-2948-no-headliners-no-tickets-no-big-stages-this-is-the-birmingham-international-jazz-blues-festival\/#Jim_Simpson_is_someone_who_doesnt_like_to_do_things_the_way_everyone_else_does\" >Jim Simpson is someone who doesn&#8217;t like to do things the way everyone else does<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_history_of_the_festival\"><\/span>The history of the festival<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1297\" src=\"https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-23.jpeg\" alt=\"\" class=\"wp-image-2949\" srcset=\"https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-23.jpeg 2048w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-23-300x190.jpeg 300w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-23-768x486.jpeg 768w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-23-1536x973.jpeg 1536w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-23-696x441.jpeg 696w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-23-1920x1216.jpeg 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p>The paradox is that the Birmingham International Jazz &amp; Blues Festival doesn\u2019t look like something meticulously planned\u2014but that\u2019s exactly how it was conceived. In the mid-1980s, Birmingham decided to create a jazz <a href=\"https:\/\/birminghamski.com\/uk\/eternal-1223-bearded-theory-veselyj-festyval-u-birmingemi-do-yakogo-2-godyny-yizdy-50-brytancziv\">festival<\/a> that wouldn\u2019t copy the big stages, headliners, and ticket prices that make you question the meaning of life. The idea was simpler and, at the same time, bolder: to take the music to where the people already are, rather than forcing them to go somewhere.<\/p>\n\n\n\n<p>They say the key point went something like this: if jazz was once born in bars and on the streets, why should it be confined behind the fences of <a href=\"https:\/\/birminghamski.com\/uk\/eternal-1223-bearded-theory-veselyj-festyval-u-birmingemi-do-yakogo-2-godyny-yizdy-50-brytancziv\">festival<\/a> venues? So instead of one big stage, the city got dozens of small ones\u2014often temporary and almost random. Pubs, hotels, libraries, squares\u2014all of this suddenly became part of one big, but not particularly conspicuous, mechanism.<\/p>\n\n\n\n<p>The format has proved surprisingly resilient. Free or semi-open <a href=\"https:\/\/birminghamski.com\/ru\/eternal-1189-birmingham-weekender-besplatnyj-semejnyj-festival-kotoryj-obedinyaet-vse-iskusstva\">concerts<\/a> attract not only those who \u2018came for the jazz\u2019 but also those who hadn\u2019t planned on listening to anything at all. Some pop in for five minutes and stay for an hour, some listen with half an ear, and some have no idea what\u2019s going on\u2014and that, oddly enough, is exactly what works.<\/p>\n\n\n\n<p>Ultimately, the festival operates according to a logic that runs somewhat counter to modern conventions: it doesn\u2019t focus attention but rather scatters it. There is no \u2018main act\u2019 that everyone is waiting for, but there is a sense that <a href=\"https:\/\/birminghamski.com\/en\/eternal-2034-st-patricks-day-in-birmingham\">music<\/a> is simply woven into city life. And it seems that this is precisely why this story has not yet fallen apart\u2014because it does not try to be an event that one must attend. It is more like something one might stumble upon by chance\u2014and only later realise what it was.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_idea_that_worked\"><\/span>An idea that worked<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1254\" src=\"https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-24.jpeg\" alt=\"\" class=\"wp-image-2952\" srcset=\"https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-24.jpeg 2048w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-24-300x184.jpeg 300w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-24-768x470.jpeg 768w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-24-1536x941.jpeg 1536w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-24-696x426.jpeg 696w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-24-1920x1176.jpeg 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p>At one point, the organisers of the Birmingham International Jazz &amp; Blues Festival made a move that, on paper, might have looked like a cost-saving measure but, in practice, turned out to be perhaps the strongest idea of the entire project. They abandoned the main stage as the centre of gravity and instead spread the festival throughout Birmingham. Not \u2018one event for everyone,\u2019 but dozens of small ones\u2014for anyone who happened to be nearby.<\/p>\n\n\n\n<p>And, most interestingly, it worked. Because instead of attracting one large audience, the festival quietly drew hundreds of smaller ones\u2014in pubs, on the streets, in libraries, hotels, and even in places where people hadn\u2019t planned on listening to music at all. As a result, far more people are seeing it: not just those who came \u2018for the jazz,\u2019 but also those who came on business, for the weekend, or just happened to be in town\u2014from all corners of Britain and beyond.<\/p>\n\n\n\n<p>The musicians here, incidentally, play a little differently too. Without the distance of a large stage and the crowd in front of it, they find themselves literally within arm\u2019s reach. This changes everything: improvisation becomes riskier, the connection more direct, and the reaction more genuine. Some listen intently, some tap their glasses to the beat, and some simply walk past\u2014and there\u2019s no drama in that.<\/p>\n\n\n\n<p>The way they draw you in here is equally free of unnecessary fanfare. No one shouts \u2018come closer,\u2019 builds up to a climax, or sells a \u2018unique experience.\u2019 They simply let you linger with the music a little longer than you\u2019d planned. And often that turns out to be enough.<\/p>\n\n\n\n<p>The result is astriking yet effective model: a festival that does not attempt to gather everyone in one place but rather spreads throughout thecityand seems to blendinto it. And it seems that it is precisely this lack of a central hub that is its main strength.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%90%D1%82%D0%BC%D0%BE%D1%81%D1%84%D0%B5%D1%80%D0%B0_Birmingham_International_Jazz_Blues_Festival\"><\/span>\u0410\u0442\u043c\u043e\u0441\u0444\u0435\u0440\u0430 Birmingham International Jazz &amp; Blues Festival<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1263\" src=\"https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-25.jpeg\" alt=\"\" class=\"wp-image-2955\" srcset=\"https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-25.jpeg 2048w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-25-300x185.jpeg 300w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-25-768x474.jpeg 768w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-25-1536x947.jpeg 1536w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-25-696x429.jpeg 696w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-25-1920x1184.jpeg 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p>The atmosphere of the Birmingham International Jazz &amp; Blues Festival is, in essence, the absence of any obvious atmosphere. There\u2019s no entrance through which you \u2018enter the festival,\u2019 no moment when it all begins. At some point, you simply realise that the city sounds a little different.<\/p>\n\n\n\n<p>It all happensas if by chance. You walk into The Jam House\u2014and instead of background musicyou geta live set that has no intention of being \u2018background\u2019 at all. Or you find yourself at The Star &amp; Garter, where the jazz sounds as though it\u2019s always been there, even before all the festivals and posters. And at some point, you stop knowing whether the place adapts to the music or the music adapts to the place.<\/p>\n\n\n\n<p>On the streets, things are even simpler: no one explains what\u2019s going on. Some people stop, some walk past, some start filming on their phones, and some start dancing, without really understanding what exactly they\u2019re dancing to. And it doesn\u2019t look like an event but rather like a disruption in the city\u2019s usual rhythm, which for some reason suits everyone.<\/p>\n\n\n\n<p>It\u2019s easy to lose track of time here. One set flows seamlessly into the next, the bars fill up and empty out, the musicians change, yet the feeling remains the same\u2014as if you\u2019re somewhere close to something alive, but not entirely under control. And perhaps that\u2019s precisely why it works: because no one is trying to make this experience perfect.<\/p>\n\n\n\n<p>Ultimately, the festival doesn\u2019t create a separate reality\u2014it slightly shifts the existing one. And if you don\u2019t look too closely, you might think that this is just how things have always been in Birmingham.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jim_Simpson_is_someone_who_doesnt_like_to_do_things_the_way_everyone_else_does\"><\/span>Jim Simpson is someone who doesn&#8217;t like to do things the way everyone else does<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1212\" src=\"https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-26.jpeg\" alt=\"\" class=\"wp-image-2958\" srcset=\"https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-26.jpeg 2048w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-26-300x178.jpeg 300w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-26-768x455.jpeg 768w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-26-1536x909.jpeg 1536w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-26-696x412.jpeg 696w, https:\/\/cdn.birminghamski.com\/wp-content\/uploads\/sites\/60\/2026\/04\/image-26-1920x1136.jpeg 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p>When talking about the Birmingham International Jazz &amp; Blues Festival, it would be strange to overlook a man who, it seems, never really liked to do things \u2018like everyone else.\u2019 I\u2019m talking about Jim Simpson\u2014a man who, long before the festival, was there at the very beginnings of Black Sabbath and helped ensure the band didn\u2019t get lost in the history of rock music.<\/p>\n\n\n\n<p>In Birmingham, he is known not just as a manager but as a man who stubbornly brought jazz and blues to places where they weren\u2019t always expected. In the 1980s, when major music events were increasingly gravitating towards commercialism and rigid formats, Simpson opted for the opposite: accessibility, openness, and an almost complete absence of distance between the musicians and the city.<\/p>\n\n\n\n<p>The idea for the festival did not stem from a desire to create \u2018yet another event on the calendar,\u2019 but rather from a steadfast belief that music should exist beyond stages and tickets. Simpson himself has often emphasised that jazz and blues were never elitist genres\u2014they were born in bars, clubs, and on the streets. So they need to be returned to those very places, even if it looks less spectacular than a big stage with spotlights.<\/p>\n\n\n\n<p>Today, the Birmingham International Jazz &amp; Blues Festival remains one of those rare examples of an event that has not lost its character, even as it has gone global. It continues to blend seamlessly into the city\u2019s rhythm, bringing together musicians and audiences from all corners of the world\u2014without any fuss, but with the sense that everything is happening exactly where it should.<\/p>\n\n\n\n<p>Sources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.roughguides.com\/england\/best-birmingham-festival\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.roughguides.com\/england\/best-birmingham-festival\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.birminghamjazzfestival.com\/sponsors\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.birminghamjazzfestival.com\/sponsors\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/visitbirmingham.com\/event\/the-birmingham-jazz-%26-blues-festival\/132502101\/\" target=\"_blank\" rel=\"noopener\">https:\/\/visitbirmingham.com\/event\/the-birmingham-jazz-%26-blues-festival\/132502101\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.business-live.co.uk\/economic-development\/birmingham-international-jazz--blues-4874525\" target=\"_blank\" rel=\"noopener\">https:\/\/www.business-live.co.uk\/economic-development\/birmingham-international-jazz&#8211;blues-4874525<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.bbc.com\/news\/articles\/c8xvxwx0p98o\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bbc.com\/news\/articles\/c8xvxwx0p98o<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If you happen to come across a saxophonist in Birmingham this July, don\u2019t rush to get your change out\u2014chances are, this isn\u2019t a street musician trying to scrape together enough for a ticket home, but a performer at the Birmingham International Jazz &amp; Blues Festival. And the fact that this is a special event is [&hellip;]<\/p>\n","protected":false},"author":281,"featured_media":2918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188],"tags":[2091,1466,2075,2086,2080,2094,1869,2093,2088,2087,2092,2089,2095,2096,2090,2023],"motype":[196],"moformat":[76],"moimportance":[30,33],"class_list":{"0":"post-2948","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-festival-en","8":"tag-birmingham-events-3","9":"tag-birmingham-festival","10":"tag-birmingham-international-jazz-blues-festival","11":"tag-birmingham-jazz-festival","12":"tag-blues-festival-birmingham-2","13":"tag-city-festivals-in-britain","14":"tag-cultural-events-in-birmingham","15":"tag-history-of-the-birmingham-festival","16":"tag-jazz-and-blues-festival","17":"tag-jazz-festival-birmingham-3","18":"tag-jim-simpson-black-sabbath-3","19":"tag-live-jazz-uk-3","20":"tag-music-in-birmingham","21":"tag-street-jazz-festival","22":"tag-uk-festivals","23":"tag-uk-music-festivals","24":"motype-eternal","25":"moformat-longread-short","26":"moimportance-golovna-novyna","27":"moimportance-retranslyacziya-v-agregatory"},"_links":{"self":[{"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/posts\/2948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/users\/281"}],"replies":[{"embeddable":true,"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/comments?post=2948"}],"version-history":[{"count":2,"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/posts\/2948\/revisions"}],"predecessor-version":[{"id":3117,"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/posts\/2948\/revisions\/3117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/media\/2918"}],"wp:attachment":[{"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/media?parent=2948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/categories?post=2948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/tags?post=2948"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/motype?post=2948"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/moformat?post=2948"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/birminghamski.com\/en\/wp-json\/wp\/v2\/moimportance?post=2948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}